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Aligned by Design
Most businesses don't stall because they lack ideas.
They stall because the person dreaming it up and the person building it aren't on the same page.
Jonathan and Shannon Badger know that tension well. They're married, they run Badger CPA in San Antonio, Texas together, and one of them is the visionary while the other is the operator. Aligned by Design is where they get honest about what it takes to make that work.
Each week they dig into the stuff that turns a promising company into a lasting one: clear strategy, solid systems, and the right structure behind it. Along the way they talk with founders, operators, and leaders who have scaled without burning everything down. And they'll share plenty from their own partnership, including the parts most couples in business keep quiet about.
If you've got the vision and you're ready to make it real, start here.
New episodes every week.
Aligned by Design
[PREVIEW] of Aligned By Design
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Every great business starts with a vision.
A big idea. A reason to build something that matters.
But a vision without execution is just a really expensive idea.
We're Jonathan and Shannon Badger, the husband-and-wife team behind Badger CPA in San Antonio, Texas. And this is Aligned by Design.
The podcast where vision meets execution and big ideas turn into real results.
Every episode we break down what it actually takes to build a business that lasts. The big picture, the systems, the strategy, and the structure underneath it all.
We'll talk to founders, operators, and leaders who know what it takes to scale the right way. And we'll pull back the curtain on our own partnership.
The wins, the tension, and everything in between. Because when a visionary and an operator finally get aligned, that's when the real magic happens.
This is Aligned by Design. New episodes every week.
Subscribe now and let's build something real, together.
Let's get aligned.